Google researcher Jacob Devlin resigned from the company after claiming that Bard had surreptitiously leveraged data from ChatGPT; Google denied the allegations. Shortly after Bard's initial launch, Google reorganized the team behind Google Assistant, the company's virtual assistant, to focus on Bard instead. Google vice presidents Sissie Hsiao and Eli Collins framed Bard as a complement to Google Search and stated that the company had not determined how to make the service profitable. Unlike Microsoft's approach with Bing Chat, Bard was launched as a standalone web application featuring a text box and a disclaimer that the chatbot "may display inaccurate or offensive information that doesn't represent Google's views". Google opened up early access for Bard on March 21, 2023, in a limited capacity, allowing users in the U.S. and UK to join a waitlist.
Google executives launched the product, overruling a negative risk assessment report conducted by its AI ethics team. A week after the Paris livestream, Pichai had 80,000 employees dedicate two to four hours to dogfood testing Bard, while Google executive Prabhakar Raghavan had employees correct any errors Bard made. Bard was first rolled out to a select group of 10,000 "trusted testers", before a wide release scheduled at the end of the month. On February 6, 2023, Google announced Bard, a generative artificial intelligence chatbot powered by LaMDA. Pichai assured investors during Google's quarterly earnings investor call in February that the company had plans to expand LaMDA's availability and applications.
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The first, entitled "50 States, 50 Stories", consisted of a national spot and 50 regional spots showcasing how small businesses in each U.S. state leverage Gemini in Google Workspace. During the 2024 Summer Olympics in July, Google aired a commercial for Gemini entitled "Dear Sydney" depicting a father asking the chatbot to generate a fan letter to the star athlete Sydney McLaughlin-Levrone for his young daughter. Jeremy Kahn of Fortune called for researchers focused on safety and responsibility to work together to develop better guardrails.
After Pichai suddenly laid off 12,000 employees later that month due to slowing revenue growth, remaining workers shared memes and snippets of their humorous exchanges with Bard soliciting its "opinion" on the layoffs. Google employees criticized Pichai's "rushed" and "botched" announcement of Bard on Memegen, the company's internal forum, while Maggie Harrison of Futurism called the rollout "chaos". Reuters calculated that adding ChatGPT-like features to Google Search could cost the company $6 billion in additional expenses by 2024, while research and consulting firm SemiAnalysis calculated that it would cost Google $3 billion. The project was overseen by product lead Jack Krawczyk, who described the product as a "collaborative AI service" rather than a search engine, while Pichai detailed how Bard would be integrated into Google Search. Sundar Pichai, the CEO of Google and parent company Alphabet, was widely reported to have issued the alert, but Pichai later denied this to The New York Times. Based on the large language model (LLM) of the same name, it was launched in March 2023 in response to the rise of OpenAI's ChatGPT.
For starters, the model is built directly into Google Search. Google's new Gemini 3 model has been met with a wave of praise since its release in early November, and the buzz is starting to put pressure on rivals. Atlas itself is also powered by GPT and has a chat-style search bar. If a basic paid plan is still not enough, Google AI Ultra comes at $249.99 a month. The AI uses a token system to calculate how many more times a task can be performed.
It was later rolled out to Samsung Galaxy devices beginning with the Galaxy S25 series in July 2025, and subsequently expanded to models like the Z Fold 7 and Z Flip 7, where it became part of the Galaxy AI suite. Originally introduced by Google in August 2024, Gemini Live debuted on the Pixel 9 series later that year as the default virtual assistant, replacing the Google Assistant on those devices. Google also launched "Gemini Advanced with Ultra 1.0", available via a "Google One AI Premium" subscription, incorporated Gemini into its Messages app on Android, and announced a partnership with Stack Overflow. Accenture contractors voted to join the Alphabet Workers Union in November, in protest of suboptimal working conditions, while the company filed a lawsuit in the U.S. In October, during the company's annual Made by Google event, Hsiao unveiled "Assistant with Bard", an upgraded version of the Google Assistant which was integrated with Bard.
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Online users later discovered that Google Search was indexing Bard conversation threads on which users had enabled sharing; Google stated that this was an error which was corrected. Google also introduced the "Google-Extended" web crawler as part of its search engine's robots.txt indexing file to allow web publishers to opt-out of allowing Bard to scan them for training. Over the next few months, the chatroom was flooded with comments questioning the usefulness of Bard. An invite-only chatroom ("server") on Discord was created in July, consisting of users who heavily used Bard.
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- An invite-only chatroom (“server”) on Discord was created in July, consisting of users who heavily used Bard.
- Google also introduced the “Google-Extended” web crawler as part of its search engine’s robots.txt indexing file to allow web publishers to opt-out of allowing Bard to scan them for training.
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- Musk and other users targeted Krawczyk, resurfacing his past comments discussing race, leading Krawczyk to withdraw from X and LinkedIn.
- The business magnate Elon Musk, whose company xAI operates the chatbot Grok, was among those who criticized Google, denouncing its suite of products as biased and racist.
- It was later rolled out to Samsung Galaxy devices beginning with the Galaxy S25 series in July 2025, and subsequently expanded to models like the Z Fold 7 and Z Flip 7, where it became part of the Galaxy AI suite.
- In the following weeks, Google employees criticized Bard in internal messages, citing safety and ethical concerns and calling on company leaders not to launch the service.
Google ended its contract with Appen in January 2024, while image generation was added to Bard the next month, using Google Brain's Imagen 2 text-to-image model. Google released a major update to the chatbot in September, integrating it into many of its products through "extensions", adding a button to attempt to fact-check AI-generated responses through Google Search, and allowing users to share conversation threads. Bard took center stage during the annual Google I/O keynote in May 2023, with Pichai and Hsiao announcing a series of updates to Bard, including the adoption of PaLM 2, integration with other Google products and third-party services, expansion to 180 countries, support for additional languages, and new features. Meanwhile, a senior software engineer at the company published an internal memo warning that Google was falling behind in the AI "arms race", not to OpenAI but to independent researchers in open-source communities.
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9to5Google reported that Google was working to integrate Bard into its ChromeOS operating system and Pixel devices. Microsoft also began running advertisements in the address bar of a developer build of the Edge browser, urging users to try Bing whenever they visit the Bard web app. Pichai revealed on March 31 that the company intended to "upgrade" Bard by basing it on PaLM, a newer and more powerful LLM from Google, rather than LaMDA.
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- The first, entitled “50 States, 50 Stories”, consisted of a national spot and 50 regional spots showcasing how small businesses in each U.S. state leverage Gemini in Google Workspace.
- Google ended its contract with Appen in January 2024, while image generation was added to Bard the next month, using Google Brain’s Imagen 2 text-to-image model.
- After Pichai suddenly laid off 12,000 employees later that month due to slowing revenue growth, remaining workers shared memes and snippets of their humorous exchanges with Bard soliciting its “opinion” on the layoffs.
- Bard took center stage during the annual Google I/O keynote in May 2023, with Pichai and Hsiao announcing a series of updates to Bard, including the adoption of PaLM 2, integration with other Google products and third-party services, expansion to 180 countries, support for additional languages, and new features.
- In November 2022, OpenAI launched ChatGPT, a chatbot based on the GPT-3 family of large language models (LLMs).
- You should not expect to be protected if you lose money when trading in crypto assets.
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In a rare move, Google co-founders Larry Page and Sergey Brin, who had stepped down from their roles as co-CEOs of Alphabet in 2019, attended emergency meetings with company executives to discuss Google's response to ChatGPT. Alarmed by ChatGPT's potential threat to Google Search, Google executives issued a "code red" alert, reassigning several teams to assist in the company's artificial intelligence (AI) efforts.
House Republicans led by Jim Jordan subpoenaed Google, accusing the company of colluding with the Biden administration to censor speech. In an internal memo to employees, Pichai called the debacle offensive and unacceptable, promising structural and technical changes. Musk and other users targeted Krawczyk, resurfacing his past comments discussing race, leading Krawczyk to withdraw from X and LinkedIn. The New York Times conducted a test with ChatGPT and Gemini regarding their ability to playjohnny casino login handle tasks expected of human assistants, and concluded that ChatGPT's performance was vastly superior to that of Gemini.